Australian Made Campaign Ltd (AMCL), in collaboration with Hive Creative, has launched Made Right Here – its largest national advertising campaign to date – celebrating Australian manufacturing and the people, products and ideas behind it.
Backed by a $20 million Australian Government grant, the campaign runs nationally from 23 January 2026 until 30 June 2026 across television, radio, print, out-of-home, digital and social media. Its ambition is to increase awareness of Australian manufacturing, boost demand for locally made products and drive adoption of the Australian Made kangaroo logo – making it easier for Australians to choose local wherever they shop.
Members of the Hive crew donned Australian Made high-vis to support the launch of this important initiative, alongside the Australian Made CEO , Board Chair, members of the Australian Made team and Senator Tim Ayres, pictured above.
At the centre of the campaign is the iconic green-and-gold kangaroo. Across 15, 30 and 60-second TV commercials, the logo is brought to life, moving through real Australian environments, from manufacturing floors and construction sites to retail settings, demonstrating what Made Right Here truly means.
Almost 30 Australian Made licensees feature in the campaign, including Gray-Nicolls cricket bats, Mongrel Boots, Humphrey Law socks, Opella healthcare products, Funky Monkey Bars, Cyclone tools and Boral concrete. Together, they showcase the breadth and quality of Australian-made products across multiple sectors, and the everyday role local manufacturing plays in Australian life.
AMCL Chief Executive Ben Lazzaro says the campaign highlights more than just where products are made.
“As the campaign says, Australian Made means made right here in Australia, but the green-and-gold logo means more than just where something is made – it means that when you choose it, you’re backing local businesses and home-grown ideas as well as supporting fellow Aussies.”
Hive Creative’s Creative Director Michael Cain says the creative approach was intentionally simple, human and grounded in real stories.
“It’s a genuine, heartfelt story that felt right for the brand. We wanted something optimistic and positive, but also human and authentic. By letting the kangaroo move through real places and meeting makers, the campaign connects people with what Australian Made stands for today, the care, skill and pride behind the things made right here.”
Hive Creative CEO Wayne Murphy adds that the strategic challenge was balance.
“Strategically, the challenge was to tell a rich, layered story without overcomplicating it. ‘Made Right Here’ strikes the right balance between nuance and simplicity, so it genuinely feels right.”
The campaign launches in the 40th anniversary year of the Australian Made logo, now Australia’s most trusted country-of-origin symbol. New Roy Morgan research shows 87% of Australians believe it’s important to buy Australian Made, with nearly 80% willing to pay a premium for locally manufactured goods.
Australian Made engaged Hive to undertake a comprehensive strategic brand review, resulting in the Made Right Here platform – a long-term investment in Australian manufacturing, jobs and communities.
Made Right Here is live now across media nationwide.
Australian Made Campaign Limited
CEO Ben Lazzaro
Marketing & Communications Operations Manager Caitlin Blair
Trade Marketing & Partnerships Manager Anthony Collier
Marketing and Communications Coordinator Katrina Katopodis
Head of Brand and Growth John Thompson
Hive Creative
CEO Wayne Murphy
Creative Director Michael Cain
Senior Creative Lead Shannon Boland
Senior Accounts Manager Zach Cahill
Senior Producer Sheridan Wadelton
Senior Creative Amelia Ephraims
Conceptual Lead Chris Hince
Senior Creative Nathan Barrow
Senior Finished Artist Alex Rodriguez
Flint
Director/photographer Tom Franks
Producer Petra Valent
DOP Marcus Cropp
Thing FX
Post and VFX Producer Nick Venn
VFX Supervisor Rob Ride
Mr Fox
Editor Andrew Stalph
VFX artist and Editor Drew Moden
Big Ears Audio
Northside Casting, Castaway
Melodie
Freeform Strategy
Soda Communications
Thread Media and Convincely
Roy Morgan
Trade Press
CampaignBrief – Australian Made launches government-backed $20M ‘Made Right Here’ campaign via Hive Creative
Adnews – Australian Made ‘Made Right Here’ via Hive Creative
B&T - Australian Made Celebrates Homegrown Talent In ‘Made Right Here’ Campaign Via Hive Creative
Mumbrella - Australian Made’s new ‘Made Right Here’ campaign promotes local products
Industry Press
Inside Retail – ‘Made right here’: $20 million campaign urges Australians to buy local
Renew Economy – New $20 million “Made Right Here” ad campaign kicks off at low-carbon aluminium maker in NSW
Industry Update – Government kicks off major Australian Made manufacturing campaign
Australian Manufacturing – ‘Made Right Here’: Australian Made launches $20M campaign putting manufacturing in the spotlight
Retail World – $20m campaign backs Aussie makers and growers
Rag Trader – Australia rolls out $20m ‘Made Right Here’ campaign
Trailer Magazine – Capral launches $20M Australian Made campaign
Consumer Press
Herald Sun – ‘Made Right Here’: $20m blitz targets Aussies buying local
SBS – 'Made Right Here' : New $20m campaign urges Australians to buy local
Daily Telegraph – Australian Made Campaign launches $20m 'Made Right Here
Star News – New $20M government-backed ‘Made Right Here’ campaign to support Aussie makers and growers
Sydney Times – Government unveils $20M "Made Right Here" Campaign To Boost Local Manufacturing
The National Tribune – Made Right Here Campaign Kicks Off